TradeTracker
Netherlands
Description
TradeTracker is an international affiliate network built around the performance marketing model, founded in 2004 in the Netherlands (head office in Almere, with an office in London as well). The network connects advertisers with publishers through its own proprietary platform for transaction tracking and settlement.
According to industry profiles the company operates in more than a dozen countries (the figure cited is roughly 17 markets, mostly across Europe) and employs over 180 people. TradeTracker is also active in Poland, which the network describes as its seventh European office. The facts below come from the network's own website and affiliate directories; some details (such as the minimum payout) are not published by the network.
How it works
The network gives publishers access to advertiser campaigns and a set of promotional materials, and gives advertisers real-time conversion tracking, transparent reporting and automated payment processing. TradeTracker states that its platform handles transaction tracking, creative management and support from dedicated account teams assigned to specific industries.
The network promotes its own Real Attribution solution which — according to TradeTracker — offers five attribution models plus a flexible custom model, allowing commission to be split in line with the user's purchase journey.
At a glance
| Network type | Affiliate network / performance marketing |
| Billing models | CPS, CPL, CPC, CPM, FF and hybrid models |
| Categories | Services, travel, telecom, shopping, finance |
| GEO / market | Europe and selected international markets; ~17 countries; present in Poland |
| Payout frequency | Selectable: monthly (7th), twice a month (7th & 21st) or four times (7th/14th/21st/28th) |
| Tools | Text links, banners, product feeds (XML/CSV), widgets, voucher codes, Page Tools, API (SOAP) |
| Operator / since | Netherlands-based company; operating since 2004 |
Categories and offers
On the network's official site, advertisers named as working with TradeTracker include Axa, AliExpress, Desigual, Allianz and Zaplo. The network states that its catalogue holds roughly 5,000 advertisers.
Billing and payouts
TradeTracker supports a broad set of billing models: CPS (per sale), CPL (per lead), CPC (per click), CPM (per impression), FF (fixed fee) and hybrid arrangements. Commission rates can be adjusted throughout a campaign's run.
The publisher — according to the network — keeps control over settlement frequency and can choose monthly payouts (invoicing on the 7th), twice a month (7th & 21st) or four times a month (7th, 14th, 21st and 28th). The network does not publicly state a minimum payout amount.
Tools and support
Who it is for
The network targets publishers looking for access to campaigns from established brands in the shopping, finance, travel, telecom and services categories, as well as advertisers interested in performance-based settlement with the option of the proprietary Real Attribution model. Flexible billing models (from CPS to hybrids) make it relevant both for content portals and for publishers working with product feeds.