TradeDoubler
Sweden
Description
Tradedoubler is one of the oldest European affiliate networks and a technology platform for partner marketing. The company was founded in 1999 in Stockholm and has since connected advertisers (brands) with publishers — website owners, content creators and influencers — who promote offers on a pay-for-performance basis.
According to figures stated by the network, Tradedoubler operates across more than 90 markets and works with over 3,000 brands and tens of thousands of publishers. The company is listed on NASDAQ Stockholm, and its majority shareholder is the French group Reworld Media. Poland is listed among the markets it serves.
How it works
Tradedoubler provides its own proprietary tracking platform, where publishers register for free, browse available advertiser programs and apply to selected brands. Once approved, they generate affiliate links and promote offers through websites, content, email or paid traffic.
Compensation is paid for performance — most often for a sale (CPS), a generated lead (CPL) or another defined action (CPA). Specific rates and terms are set by each advertiser within its own program.
At a glance
| Network type | Affiliate network / performance marketing platform |
| Billing models | CPA, CPL, CPS |
| Reach / markets | 90+ markets; Europe (incl. Poland), also Latin America and Australia |
| Payouts | Monthly; minimum threshold depends on country |
| Payment methods | Bank transfer, PayPal (market-dependent) |
| Operator | Tradedoubler AB (Sweden), majority shareholder Reworld Media |
| On the market since | 1999 |
Offers and areas
The network offers a broad catalogue of programs across many industries. Among its areas of activity and services, the network lists:
Billing and payouts
Tools and support
Who it is for
The platform is aimed at publishers and content creators active in European markets who want to partner with recognisable brands on a performance basis. A mature, publicly listed network with a long track record can appeal to publishers who value a stable operator and a broad program catalogue; it is less oriented toward niche offers or fast, high-risk campaigns.