ProperMoney
Poland
Description
ProperMoney is a Polish, specialised affiliate network focused on the finance and insurance sector. According to the network's own materials, its offer includes campaigns for credit products, bank accounts, deposits, insurance and financial-product comparison sites. The service is operated by WebField Sp. z o.o. of Gdańsk and has been on the market since around 2017 under the slogan „Afiliacja z pasją!” (Affiliation with passion).
Unlike large, multi-sector platforms, ProperMoney positions itself as a smaller, focused network for professional publishers in the financial segment. The network states that it selects campaigns for the best conversions and rates and cooperates in what it calls a „win-win” model. According to industry roundups (e.g. ProperAd.pl), specialisation in a narrow niche can translate into rates higher than those of multi-sector competitors.
Model and approach
ProperMoney operates as an intermediary between Advertisers (entities offering financial products) and Publishers (owners of sites, blogs and services who present advertising materials). Cooperation is performance-based — the Publisher is paid for completed actions defined in each campaign's conditions.
The network's terms provide for settlement in the CPA (per action, e.g. filling in a form), CPL (per lead contact data), CPS (per sale) and hybrid models (combining several of the above). Participation requires registration in the panel and acceptance of the terms.
At a glance
| Network type | Specialised affiliate network (PL) |
| Categories | finance, insurance |
| Billing models | CPA, CPL, CPS, hybrid |
| GEO / market | Poland |
| Minimum payout | PLN 50, monthly (bank transfer) |
| Tools | admin panel, statistics, deep links, banners |
| Operator | WebField Sp. z o.o., Gdańsk |
| On the market since | c. 2017 |
Categories and offers
Billing and payouts
Tools and support
Who it is for
The network is aimed primarily at publishers in the financial segment — comparison sites, personal-finance blogs, and services covering loans, accounts and insurance, as well as entities running lead campaigns. Because of its narrow, financial specialisation and niche character, it will be less useful for publishers looking for a broad, multi-sector catalogue of offers.