Optimise
United Kingdom of Great Britain and Northern Ireland
Description
Optimise is an international affiliate network and partnership marketing platform operated by the UK-based Optimise Media group, headquartered in the United Kingdom (Norwich). The network connects advertisers with publishers on performance-based models and, according to its own statements, has been active for over 20 years.
According to the network's materials, Optimise works with over 800 advertisers worldwide and emphasises the finance, retail and travel categories. The operator states it employs more than 200 people, and Optimise Media (UK) Limited is authorised and regulated by the UK Financial Conduct Authority (FRN 313408) for activities including credit broking and insurance distribution. In Poland, a local entity — Optimise Media Poland Sp. z o.o., based in Warsaw — is present.
Model and approach
Optimise positions itself as a performance and partnership marketing network — beyond classic affiliation it works with various partner types (content, coupon, mobile, influencer). Advertisers can run campaigns across multiple performance models, and the network provides its own proprietary platform with real-time reporting, offered on both self-service and managed-service terms.
At a glance
| Network type | International affiliate / partnership marketing network |
| Billing models | CPA, CPS, CPL, CPC, CPM, CPI |
| Categories | finance, retail, travel |
| GEO / markets | global — incl. UK, US, Middle East, Africa, India, Southeast Asia, Australia |
| Advertisers | over 800 (as stated by the network) |
| Operator | Optimise Media Group (United Kingdom); in PL Optimise Media Poland Sp. z o.o., Warsaw |
| On the market since | over 20 years (as stated by the network) |
Categories and offers
Billing and payouts
The network supports a broad set of performance models (CPA, CPS/CPL, CPC, CPM, CPI). Detailed payout terms depend on the specific program and region. Affiliate directories list, as a guideline, a minimum payout of around USD 100, Net-30 settlement and bank-transfer payouts, plus a referral program of about 2% — these figures come from third-party directories and may differ from the network's current terms.
Tools and support
Who it is for
The network is aimed mainly at publishers and partners working with international traffic, especially in finance, retail and travel. Given its global reach and strong presence in the UK, Middle East and Asia, it can be attractive to affiliates driving traffic outside Poland. Access to individual programs depends on advertiser approval.