Mavely
United States of America
Description
Mavely is a creator affiliate platform founded in 2017 (in Chicago, according to Seedtable). Later acquired it in January 2025, and in September 2026 Mavely was folded into the Later brand as its creator affiliate platform.
Offer and market position
At the time of the acquisition the platform had over 120,000 creators and more than 1,400 brands, including Nike, Lululemon, Old Navy, Walmart, Nordstrom and Ulta, with cumulative GMV above USD 1 billion. Later reports total creator payouts of over USD 300 million and about 86,000 sales a day.
Sign-up is open with no follower minimum, but the brand catalogue and rates are visible only in the app after registration. The offer focuses on US brands.
At a glance
| Network type | Creator affiliate platform |
| Billing model | CPS, flat fee, bonuses, referral commission |
| GEO / market | mainly the US; international creators (payouts via PayPal/ACH) |
| Support | help centre |
| Individual accounts | yes |
| Operator | Later (acquired January 2025) |
Categories and offers
Tools, support and payouts
Creators work in an app with a brand catalogue; besides sales commissions there are flat fees, bonuses and referral commissions. Questions are handled through a help centre.
The minimum payout is USD 10 via ACH or PayPal and USD 35 by wire (July 2024 data, may change after the rebrand).