Kwanko
France
Description
Kwanko is an international affiliate and performance marketing network operating since 2003 (formerly under the Netaffiliation brand). The group is run by the French company Kwanko SAS, headquartered in Bourg-la-Reine near Paris, and is also active locally in Poland. Kwanko connects advertisers with publishers on a pay-for-performance basis across categories such as e-commerce, finance, insurance, automotive, travel and energy.
According to the network's own materials and industry directories, Kwanko states an international base of more than 150,000 publishers, an extensive email marketing network (a claimed 500+ million opt-in addresses) and a mobile DSP connected to more than 90 SSPs. The group operates across more than a dozen countries in Europe and the Americas, offering media and technical team support alongside its own campaign tracking and optimization platform.
Model and approach
Kwanko operates as a performance marketing network where the advertiser pays for results. Depending on the campaign goal (lead generation, sale, app install, traffic), billing runs on CPA, CPL, CPS and CPI models. Publishers gain access to offers from many advertisers through a single, proprietary platform.
The network grew out of the historical Netaffiliation affiliate platform and over time evolved into a multi-channel approach combining affiliation, email marketing and mobile advertising (DSP). This is complemented by dedicated media and technical teams.
At a glance
| Network type | International affiliate / performance marketing network |
| Billing models | CPA, CPL, CPS, CPI |
| Categories / industries | E-commerce, finance, insurance, automotive, travel, energy, telco, real estate, education |
| GEO / market | More than a dozen countries across Europe and the Americas, including Poland |
| Payouts / threshold | €50 threshold, monthly payouts, PayPal or wire transfer (per directories) |
| Tools | Proprietary platform: tracking, reporting, ROI optimization, anti-fraud tools, Kwanko Studio |
| Support | Dedicated media and technical teams, publisher account manager |
| Operator | Kwanko SAS (France); in Poland Kwanko Polska Sp. z o.o. |
| On the market since | 2003 (formerly Netaffiliation) |
Categories and offers
Billing and payouts
Tools and support
Who it is for
The network targets both advertisers seeking pay-for-performance campaigns (leads, sales, installs) and publishers — content sites, comparison services, voucher and cashback sites, email publishers, and creators active in mobile and influencer channels. Given its presence in many countries, Kwanko may be of interest to organizations running international campaigns.