Engine by Gen
United States of America
Description
Engine by Gen is a financial-product marketplace owned by the Gen Digital group, previously known as Engine by MoneyLion and Even Financial. It connects publishers and fintechs with providers of personal loans and other financial products.
Offer and market position
According to the company's site, the network includes more than 1,300 partners and handles over 100 million financial enquiries a quarter; partners also gain access to a base of about 30 million Gen members. Announcements indicate it serves the US market, with partners such as BHG Financial.
Partnerships are B2B only — joining is via a business contact form. There is no public offer list or rate card, which is a barrier for small publishers.
At a glance
| Network type | Financial network / embedded marketplace (B2B) |
| Billing model | not public (terms agreed individually) |
| GEO / market | US (according to partner announcements) |
| Individual accounts | no (contact form for businesses) |
| Operator | Gen Digital group |
Categories and offers
Tools, support and payouts
The platform works as an embedded financial-product marketplace for publishers and fintechs. Payout models and terms are not public and are agreed individually.
There is no public information on payout thresholds or schedules.