AdTraction
Sweden
Description
Adtraction is a Scandinavian affiliate (partner marketing) network headquartered in Stockholm and operating since 2007. It connects advertisers with partners — content sites, price-comparison services, creators and portals — who promote campaigns and help grow online sales in exchange for commission. The network is deeply rooted in the Nordic markets while also present across many European countries, including Poland.
The operator is Adtraction Marketing AB, listed on the Nasdaq First North Growth Market (per the company, since 2021). It maintains local operations in Sweden, Norway, Denmark, Finland, Poland, Spain, Germany, the Netherlands, the UK, France and Italy, among others, with its Polish entity based in Warsaw. According to publisher reviews, the network is valued for on-time payouts, an intuitive panel and responsive technical support.
Model and approach
Adtraction runs on a performance model — partners earn commission for completed actions, most often a sale (CPS/CPA), and in some programs also for leads (CPL), such as a newsletter sign-up or account registration. The network provides its own proprietary tracking platform and offers active partnership management and partner recruitment in its higher service tiers.
At a glance
| Network type | Affiliate / partner marketing network (Nordic, EU) |
| Billing models | CPS, CPA, CPL |
| Categories / industries | retail / e-commerce, finance, travel |
| GEO / market | Nordic and European markets (incl. PL, DE, ES, UK, NL, FR, IT) |
| Payouts | per directories approx. GBP 10 min., monthly, bank transfer |
| Support | local support, account manager (in higher tiers) |
| Operator | Adtraction Marketing AB (Stockholm, Sweden) |
| On the market since | 2007 |
Categories and offers
The core profile is retail and finance; affiliate directories also list travel and other consumer categories.
Billing and payouts
Payout figures come from third-party affiliate directories and may vary by market — worth confirming inside the network panel.
Tools and support
Who it is for
Adtraction suits primarily content publishers, comparison sites, shopping services and bloggers who want to monetise traffic on a performance basis across Nordic and European markets — including Poland. Given its retail/finance profile, it fits product affiliation and e-commerce offers particularly well.