Mobidea
Cyprus
Description
Mobidea is a mobile CPA network active since 2011, headquartered in Cyprus with teams in Lisbon and Montreal. It specialises in mVAS (carrier billing), app installs, dating and lead generation.
Offer and market position
The network claims over 200,000 affiliates, 800 advertisers, more than 2,000 active campaigns and over USD 500 million paid out; Affpaying and Affplus list 1,764 offers. Its strongest mVAS coverage includes South Africa, Malaysia, Vietnam, Greece, Belgium, Switzerland, Austria and Brazil.
The public catalogue shows offer ID, GEO and payout without login. mVAS is a heavily regulated vertical where caps and carriers change often, which brings compliance risk.
At a glance
| Network type | Mobile CPA network (mVAS, CPI) |
| Billing model | CPA; CPI; CPL (SOI/DOI); mVAS 1-click/2-click/PIN; smartlink (AI) |
| GEO / market | 200+ countries; strong mVAS coverage in Africa (ZA), Asia (MY, VN), Europe (GR, BE, CH, AT) and Latin America (BR) |
| Support | not confirmed (Affpaying support rating 4.8/5) |
| Individual accounts | not confirmed (open sign-up; reviews mention ID verification) |
| Operator | not confirmed (HQ in Cyprus; teams in Lisbon and Montreal) |
Categories and offers
Tools, support and payouts
Publishers can use an AI-driven smartlink. On Affpaying the network has 44 reviews and high scores (payout 4.86, support 4.8), although a single account ban after ID verification was reported (2024).
Payouts are weekly from EUR 50, and daily for VIP partners; according to reviews, ID verification is required before payout.