LTK is a US creator-commerce platform based in Dallas, founded in 2011 as rewardStyle (also known as LIKEtoKNOW.it). It combines a shopping app with affiliate tools that let lifestyle creators earn from product recommendations.
The platform works with about 8,000 integrated retailers, including Abercrombie & Fitch, Target, Walmart, Sephora, Revolve and Wayfair. According to LTK, it drives over USD 6 billion in annual retail sales and has more than 44 million monthly users, while brands invested USD 450 million in creators over 12 months.
Access is limited to creators whose application is approved — a public profile with regular content is required. There is no public rate catalogue, and the offer centres on fashion, beauty and home.
| Network type | Creator-commerce platform (creators only) |
| Billing model | CPS; flat fee |
| GEO / market | US, UK, DE, BR, KR, CN, AU; 160+ countries in total |
| Support | help centre (after login) |
| Individual accounts | yes (creators with a public profile, after approval) |
Creators use the LTK shopping app and affiliate links; brands pay commission on sales or a flat fee.
The payout threshold and schedule are not public — details sit in the help centre, which requires login.