Connexity
United States of America
Description
Connexity is a shopping-traffic monetisation network owned by Taboola. It was founded in 1996 as Bizrate.com, operated as Shopzilla from 2004 and has used its current name since 2014. It is based in Santa Monica (Los Angeles), with offices in New York, London and Karlsruhe.
Offer and market position
Publishers get access to almost 1 billion product offers in more than 500 categories, including Walmart, Wayfair, Etsy, Sam’s Club, Michael Kors and Target. The company says this drives about 1.5 billion clicks and USD 5 billion in new sales a year for retailers; it also covers social commerce and BNPL marketplaces.
Programmes run separately by country (including the US, UK, France and Germany), there is no public offer list, and the model is geared to large publishers integrating the API or feeds.
At a glance
| Network type | Content monetisation network (CPC shopping) |
| Billing model | CPC, CPA |
| GEO / market | US, UK, France, Germany, Italy (separate country programmes) |
| Support | publisher resource centre |
| Operator | Connexity (Taboola group) |
Categories and offers
Tools, support and payouts
Monetisation runs through links, an API and product feeds, paid on a CPC or CPA basis. Publishers have a resource centre with documentation.
The minimum payout is USD 25 — balances below the threshold roll over to the next month. Payments are made on Net-45 terms.