ShopMy is a New York creator-commerce platform founded in 2020. Creators build curated shops with affiliate links, and brands use it to run gifting and creator campaigns.
More than 185,000 creators use the platform; over 1,200 premium brands are partners and more than 50,000 brands offer commission, including Lululemon, Nordstrom, Dior, Hill House Home and Sakara. Annual sales exceed USD 1 billion.
There is no public list of brands or rates — typical commissions are 10–30%. Entry is via application or waitlist; accounts are usually activated from 1,000 followers, and after a rejection there is a 90-day waiting period.
| Network type | Creator-commerce platform (for creators) |
| Billing model | CPS (usually 10–30%); flat fee; RevShare |
| GEO / market | US; creators outside the US can join, and Add by URL lets them link any shop |
| Support | knowledge base (FAQ) |
| Individual accounts | yes (after approval) |
With Add by URL, creators can also link to shops outside the platform; brands pay by commission, flat fee or revenue share.
Payouts are weekly, on Fridays, from USD 11 via PayPal or Stripe. Commissions stay pending for 30–120 days.