afb

No opinions

Japan

Description

CPA networkfinancebeauty and clinicseducationsince c. 2006approx. 17,000 campaigns

afb (formerly アフィリエイトB, i.e. Affiliate B) is a Japanese affiliate network operating since around 2006. It is run by For it Inc., a company founded on 1 April 2010.

Programs

approx. 17,000 campaigns (total)

Publishers

approx. 1.18m sites

Active since

approx. 2006

Min. payout

777 JPY

Offer and market position

As of August 2025, the network had run about 17,000 advertising campaigns in total and had about 1.18 million registered sites, with cumulative affiliate payouts above JPY 120 billion. Key categories are consumer loans, beauty and clinics, education and languages, and VOD — including Aiful, Berlitz, JR Central, U-NEXT, Oisix and TEMU.

The home page shows only sample advertisers and categories; the programme list and rates are not public. The site and dashboard are in Japanese only.

At a glance

Network type	CPA network
Billing model	CPS, CPA
GEO / market	Japan
Individual accounts	yes
Operator	For it Inc.

Categories and offers

Finance (consumer loans)Beauty and clinics (hair removal)Education and languagesVODDating and matchmakingE-commerce and foodHome services

Tools, support and payouts

Payouts are on a CPS and CPA basis. Sign-up includes site and identity (phone) verification, and applicants outside Japan can join only with a Japanese bank account.

The minimum payout is JPY 777 net; funds are transferred free of charge at the end of the following month.

Strengths

+Very low JPY 777 payout threshold.

+Large scale: about 17,000 campaigns.

+Fee-free bank transfers.

Limitations

–Japanese bank account required.

–Site and dashboard in Japanese only.

–No public programme list or rates.

Official website ↗